- Strategy Consultation
- Name Development
- Nomenclature Implementation
- Corporate Identity Design
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The disciplines of branding, marketing and advertising certainly have their distinctions. I pride myself on helping businesses understand those differences but fundamentally, I believe what I do is tell stories through medium in order to maximize a company’s footprint in the marketplace.
Together with other talented creatives and visionary clients we’ve told dozens of these stories during my 26 year career. In doing so, we strategically identify an anxious audience for a client’s brand, carve out the correct space in a market and accomplish maximum ROI in the form of product, service or company awareness.
My degree is actually in Advertising Design. It’s a term not so much in vogue these days but still fundamentally important in my opinion. Marketing plans are essential but can easily fall apart if the proper messaging is not executed precisely through the use of well designed advertising tactics. Clever headlines, smart copy and compelling visuals coming together to codify a campaign concept is my passion and something that, quite frankly, I believe I do extremely well.
The RIGHT kinds of advertising tactics STILL work if they are a carry through of brand integrity.
Graphic Design is a discipline that offers the opportunity to provide impact and instant recognition to a brand through the use of color scheme, typography and digital illustration. Over the course of my career I’ve designed everything from brand logos to signage to billboards to trade show displays and everything in between. Most importantly, I’ve done so while keeping the consistency of established graphic standards for whatever the product, service or organization it may be for.
Modern communication of any commercial entity or endeavor demands an internet presence. Part of that approach is proper web design. Providing front end design services and using WordPress as the platform for content management, I make it my goal to ensure that a website immediately communicates the established brand value for potential information consumers.
